A local leader in the global window furnishings hardware market, Acmeda sought the opportunity to create a brand that resonated with consumers, specifiers and fabricators.
After a period of significant growth, Acmeda were facing a stagnant future, brought about by an influx of cheap Asian imports as well as a cashed up Global competitor seeking to consolidate the market.
The opportunity was to create a closer association with architectural excellence and design, while highlighting its heritage in engineered precision and performance. The new positioning concept of ‘precision in motion’ enabled the brand to be more expressive and design orientated, clearly distinguishing it from its rivals.
The new positioning not only allowed the brand to drive demand through consumer and retailer awareness, but invigorated the business to take on an exciting future. This resulted in significant new product development and expansion into new markets and categories.
- Competitor audit and review
- Business strategy development
- Brand positioning strategy
- Marketing strategy
- Marketing communication planning