Through exploration we determine the answers to those questions, as well as others such as: Who are you? How are you perceived? What are your core competencies and points of difference? How do you stack up against the competition?

With strategy we define your path and orientation, a plan of action to help realise your vision. Informed by the analysis of research and the requirements defined by business objectives, the resulting strategy is a detailed course of action for achieving specific goals.

Whether you need to get a product, service or business idea to market, or reinvigorate and reposition your existing brand, Bluetorch can help.

Our brand vision model
The brand vision is the foundation of any brand strategy. It defines what you stand for, and must translate into the minds and hearts of your target audiences. The brand vision is built around an emotional idea that will drive all aspects of the brand experience.

The brand vision is created through the following constructs:

Brand values
What you will stand for today and in the future. Brand values underpin the behaviours that your audience will demand from you and your employees.

Brand benefits
The functional, emotional, self-expressive and social benefits target audiences seek from you.

Brand personality
The style, attitude and personified attributes of your brand that differentiate it from competitors, and connect it to target audiences.

Brand associations
Ideals, constructs, philosophies and attributes we want to actively associate with the brand.

Brand essence
A statement that captures your simple compelling truth.


Services we provide include:

  • Brand vision workshop/s
  • Brand naming
  • Brand architecture
  • Brand story development
  • Brand vision pillars
  • Business strategy and management consulting
  • Strategic marketing plans
  • Integrated marketing communication plans